If you ask any business owner or marketer what they need most in their business? and the answer probably “more customers”.
What does a business owner or a marketer need in their business? and the answer is “more customers”.
In this digital era, how are you going to enable the reach? the answer is by having a website that is fast, compatible, engaging and explaining about the product or service, do you think, having a website is just enough? Absolutely not, we need to make people visit the website understand about the products/services/works/testimonials/case studies/offers, etc. How should we do that? Isn’t it a lot of work? Don’t worry about driving traffic, in this article, we share the best 20 ways to increase traffic to your website.
First things work first so we are talking about the advertisement or Paid search, it includes advertising your website in search engines, like running a Text add, displaying advertisements etc., Advertisements are outstanding ways of attracting visitors and can help to build your brand and to get your website in front of people.
Most importantly, plan your budget and strategies in alignment to your goals. Before going to advertise your business, ask these questions to yourself
Do you just want more traffic? or
Are you looking to increase your Conversations too?
Each paid channel has its pro and cons, so attain a clear idea and be careful about your plan and strategies before reaching your credit card.
2. Get Social:
One of the best ways to increase traffic to your website is promoting or sharing your website content on social media channels.
Producing great content is not enough, you must be proactive in all your social media channels Facebook, Twitter, LinkedIn, etc., If you are a B2C product company, then you share your content with image-heavy social sites like Pinterest, Instagram, Photobucket, Flickr, etc.
3. Mix It Up
You don’t need any magic skills for making content marketing success, but you need to get creative with content. Your content should be engaging, informative and should be understood by all genres. Convey more in less words, raise interest levels, lets your audience question to themselves and engage amongst themselves.
Play around with informative articles, polls, infographics, animation videos, gifs, slideshows, explainers, statistics, etc. and see which combination is working better, it’s also a good idea to invest time and energy in podcasts, those people who don’t have time to read will simply push play button.
4. Write Attractive Headlines
Headlines play an important role and a great attractive headline stops users. Once people read the headline they can understand what the whole article is all about. Now you got the user’s attention with the great headline but make sure and give every effort to have a stunning opening and engaging content with appealing visuals to make the user retain till the end of the post.
Without a compelling headline, even the most comprehensive blog posts will go unread. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
5. Pay Attention to On-Page SEO
Optimizing your content for search engines is a valuable and worthwhile practice.
Are you adding Meta Title and Description to your content?
Do you providing alt tags for all images in your website?
Have you created internal and external links to your content?
Optimizing content for On-Page SEO doesn’t take ages, and it can help to increase your organic traffic.
List of Free Online Digital Marketing Tools for SEO Analysis:
This tool reviews the website and provides a full report in PDF format. It also audits sub-pages and provides a report. The tool also offers suggestions about how you can improve the website for ranking.
The SEOptimer has the following metrics for your website analysis: HTML header, Body Content, Links, Sitemaps, Website Usability, and Page Speed.
This is a free crawling tool. It will check 500 pages or URL and provide a report. This SEO Tool gives you a comprehensive detail about all of your website’s URL by providing a report on pages that have duplicate content issues, those with both www and non-www version of the website live, URLs that have an underscore or mixed cases and so on. From a technical SEO perspective, this tool helps a webmaster in addressing the SEO issues and takes the necessary measures to ensure that the website is SEO compliant.
This tool is available for 15 days free of cost. It finds out errors on more than 6 dozen parameters including domain overview, image optimization, link data analysis, mobile friendliness, keyword grouping, competitor SEO etc.
An important tool giving you analysis on the length and relevance of title tag, description meta tag, keywords and keywords meta tag, and robots meta tag directives. It analyses how the page is displayed within search engine results.
It is a web-based SEO audit tool which provides real-time analysis. It is a free tool that provides a comparative analysis between you and your best competitors. It is simple and authentic. It analyzes domain authority, Google indexed pages, Google link counts, top keyword rankings and robots.txt
6. Choose Long-Tail Keywords
Long tail keywords help you in connecting with your audience. These Long tail keywords give a better clue to the type of content you offer. If you are not targeting long tail keywords in your content, then you may probably miss your all SEO and Paid Search efforts.
Here we mentioned 5 Best SEO Keyword Research Tools for Keyword Analysis
1.Google Keyword Planner:
Google Keyword Planner is the best keyword search tool to do keyword analysis.With Keyword Planner, you can
- Get search volume for a list of keywords
- Get traffic forecasts for a list of keywords
- Multiply keyword lists to get new keyword ideas
- Help you determine which keywords are better to target organically or with advertising.
KWFinder is a long tail keyword research tool with a great interface. It shows you trend, search volume, CPC, and level of difficulty in results.With KWFinder you can
- Analyze keywords and show you what domains are targeting certain keywords, the page’s backlinks, social shares, and traffic.
- Dig into local keyword research , you can target your search results by city, state or country.
3. Moz’s Keyword Explorer
Keyword Explorer tool by Moz that adds some extra dimensions to keyword research. In addition to Volume and Difficulty, Keyword Explorer offers
- Opportunity: Relative CTR of the organic results on a SERP
- Importance: How critical the keyword is to your campaign
- Potential: A combination of all keyword metrics to help you prioritize
4. Keyword Tool
- Search for keywords that perform well on both Google and Bing
- Gather in-depth information, including CPC, volume, trend, number of results and ad copies.
- Find relevant alternative search queries for latent semantic indexing.
- You can find the keywords your competitors are ranking for and estimate the value of these keywords based on several web performance indicators.
7. Start Guest Blogging
Posting a guest post on a reputable website can increase traffic to your website and help in building your brand as well. You can also get backlinks to your website.
The strategies and standards for guest blogging have changed during the past 18 months. Each guest blogs have some guidelines, once your content met their criteria then only they can accept your content so plan your content according to their guidelines
8. Invite Other Bloggers to Guest Blog on Your WebSite
Guest blogging is a two-way street. Not only post your content in other guest blogs, but you can also invite people in your niche to post their articles or content in your own website or blog.
This can help in increasing backlinks as well as bring in new readers to your website. But before posting ensure that, your content is original, without spammy links because Google is cracking down all low-quality content.
9. Inspect Your Analytics Data
Google Analytics is an important wellspring of information on pretty much every possible part of your site, from your most prevalent pages to user demographics.
Watch out for your Analytics information weekly, and utilize this data to inform your promotional and content strategies. Focus on what posts and pages are doing best and understand why? Examine guest information to perceive how, when and from where your site traffic is originating from.
10. Post Content to LinkedIn:
LinkedIn is one of the world’s largest professional social network. It’s not a platform for finding a job, it’s more than that. Posting your content regularly in your LinkedIn profile can lead to increase your website traffic as well. Try to make it short and informative, majority of professionals may not have time to go through lengthy stuff, engaging images, videos, slideshows, blogs, polls will work on Linkedin.
11. Implement Schema Microdata:
Schema markup is code that you can put on your web pages in order to help the search engines or bots understand your content and display it in a relevant way.
Once you understand the concept and method of schema markup for SEO, you can boost your website in search engine results pages which can improve click-through rate as well.
12. Link Internally:
Internal Linking refers to one page of the domain, which is linked to another page within the same domain. While you are creating and publishing the content, you can also check the possibility for internal links as well.
This can help not only for SEO but also enable best user experience and it’s the best way to engage user and make them view other pages effortlessly.
13. Interview Industry Thought Leaders:
Interviewing thought leaders in your industry and publishing the interviews on your blog can boost your credibility and increase traffic to your website. Check out for the industry experts in your niche and send a request mail.These individual experts most likely have great knowledge to share with you during your conversation. Then you can collect all the information and craft a blog post that your audience find useful.
14. Never Neglect Email Marketing:
As a marketing expert or business owner, your ultimate goal is to attract new customers to your website. Email marketing is prevailing since many years an is still a powerful tool to attract leads and opportunities , a successful email blast can result in a significant uptick in traffic.
“81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention – Emarsys”
When you are doing email marketing, plan to send engaging emails to new users explaining about your works, services etc but also target to send(new services, offers, case studies, works, informative newsletters, etc., to your existing customers who are already enjoying your product or services. A friendly email reminder about a new service or product can help you boost your website traffic too.
15. Make Sure Your Site Is Responsive:
Responsive web design makes web pages render well on a variety of devices including mobiles, tablets, and desktops. Nowadays, people are browsing in mobile for all their needs such as booking an appoint for a health check-up, buying their favorite products with just few clicks, browsing catalogues, connecting with friends and media and more. If you don’t want to lose your potential customers, then you make sure that your website is fullycomplatible across all devices(desktop, laptop, mobile, ipad etc).
16. Make Sure Your Website is Loading Fast:
Website speed is an important factor to drive traffic and to retain user and to strengthen good marks in google for better SEO(Search Engine Optimisation). Pages with a longer load time tend to have a higher bounce rate and lower average time on page, so pay attention to the speed of your website, every page matters.
17. Mention Yourself in Comment Sections:
Did you know that top brands often gain traffic through a comment on a blog post? , Yes blog commenting can help increase traffic to your website. By providing your website link or a blog article link on your relevant industry niche blogs can’t provide an immediate boost to referral traffic but it’s a great way to get awareness about your brand there.
18. Be Proactive on Social Media:
Just by sharing your article links and content in social media is not enough, you should be proactive in the community, too. Join in group discussions with your relevant hashtags. If your audience leave comments on your Facebook posts, reply to their comments, questions and engage them in every possible manner and give an impression that you are out there on social media to answer any of their concerns or questions.
19. Fuse Videos into Your Content Strategy:
“ 87% of marketing professionals use Video as a Marketing Tool – Wyzowl ”
As we all know that YouTube is the largest video sharing website in the world. If you want to boost your traffic with content marketing, and if you aren’t incorporating any video as part of your content marketing strategy then you are probably missing a big piece of the pie.
Data shows that information retention is significantly higher for visuals than it is for text, meaning that video marketing is an excellent way to grab and hold your audience attention and boost the traffic of your website at the same time.
20. If Possible Host Webinars:
People always love to learn to succeed in their career, they can search for many ways to gain knowledge from industry experts. Especially these days webinars are a great way to increase traffic to your website with an effective social promotion campaign. Send out an email a week or a month as “last chance to Grab your seat”, continuous reminders to audience before the webinar and it definitely works.
Well, these are the best 20 tips that you can do today to drive traffic to your website. Do you have any other tips that you want to contribute? Then, we are all ears. Share your tips below so that, we will include them in our article and circulate so that many others can benefit from them.