{"id":8024,"date":"2020-03-04T04:38:02","date_gmt":"2020-03-04T04:38:02","guid":{"rendered":"https:\/\/www.vouchsolutions.com\/blog\/?p=8024"},"modified":"2021-05-28T12:10:47","modified_gmt":"2021-05-28T12:10:47","slug":"an-overview-of-atl-btl-ttl-marketingdefinitions-and-examples","status":"publish","type":"post","link":"https:\/\/www.vouchsolutions.com\/blog\/an-overview-of-atl-btl-ttl-marketingdefinitions-and-examples\/","title":{"rendered":"An Overview of ATL, BTL & TTL Marketing[Definitions And Examples]"},"content":{"rendered":"\n

ATL, BTL, and TTL<\/strong> is the terms being used in marketing these days with frequency. The terms ATL, BTL and TTL are stands for<\/p>\n\n\n\n

ATL – Above the Line Marketing <\/strong><\/p>\n\n\n\n

BTL – Below The Line Marketing and <\/strong><\/p>\n\n\n\n

TTL – Through The Line Marketing<\/strong><\/p>\n\n\n\n

The terms ATL, BTL came into existence or were used when Proctor and Gamble paid advertising firms<\/a><\/strong> separately (through varied rates) for their suppliers who dealt with more direct promotional effects. <\/p>\n\n\n\n

The term TTL<\/strong> is of recent origin that explains about a more integrated marketing approach combining both the widespread and direct approaches rather than traditional ATL\/BTL separation. <\/p>\n\n\n\n

The Above the Line Marketing is geared towards rising brand awareness<\/a><\/strong> thereby bringing the product or service a vast reach. <\/p>\n\n\n\n

The BTL marketing approach involves providing free product samples through direct contact with people in local towns and cities.<\/p>\n\n\n\n

The BTL marketing campaign is the best solution for small businesses<\/strong><\/a> serving a local market catchment area. The TTL marketing campaign is being used nowadays for increasing overall brand awareness while targeting individual segments or prospects with direct response efforts once the customer or client is in the marketing funnel.<\/p>\n\n\n\n

A successful TTL <\/strong>marketing campaign enables small businesses to reach and focus on conversions through tools and resources at their disposal such as social media<\/strong><\/a> networks, PPC<\/a><\/strong> platforms such as Ad words etc.  <\/p>\n\n\n\n

Choosing ATL, BTL, or TTL \u2013 What to choose in this age of <\/strong>digital marketing<\/strong><\/a><\/p>\n\n\n\n

The traditional separation of ATL, BTL and TTL depends upon the following kinds of media for marketing activity. For instance \u2013 Above the Line Marketing works best when you choose media such as \u2013<\/p>\n\n\n\n