Topic Clusters

Topic clusters are always in trend and it requires a lot of analysis and creativity to create trending topic clusters that can engage users and enable them to spend more time in your website or blog. Our SEO experts and content writers work hand in hand to design the search engine trending topic clusters for your website or blog and enable the traffic to your website, with our connecting topic cluster, we increase the relevancy, reliability, and engagement.

How Topic Clusters Can Boost Your Content Marketing Strategy

Topic clusters can help you organize and link together related pieces of content to each other. Doing clusters can help your readers to find more content and they spent more time on your site or blog. This can help boost your rankings in search results.
You can reach more relevant audiences across the web.
Recover your online reputation.
Online reputation monitoring.

Components of a topic cluster model

Pillar page : The pillar page is an article between 3,000 and 5,000 words long. While it covers all aspects of a specific topic, it still leaves room for the different cluster content to answer.

Cluster content :The second component of the topic cluster model is the different cluster content connecting to the pillar page. Unlike the pillar page, which centers around a specific topic, each of these content focuses on a targeted keyword related to the topic you want to rank. They also contain a text link that brings your reader back to the pillar page (hence the name).

Hyperlinks : Of the three, this component is perhaps the most important. That’s because this is what binds the pillar page and the cluster content to each other. At the same time, it connects the different cluster content.

Steps for Using Topic Clusters

The first foremost thing we need to do is choose the topic that you won't rank. The topic should be specific and you can convey different aspects of one pillar page.

Determine your Content Clusters : Once you finalize your topic, now you have to focus on your clusters. Most content marketing companies using 5-10 clusters for pillar pages.

review your existing Content : In this step, you need to do a content audit for existing content and you can update and link to your pillar page. In this way, you can fill the gaps between new content and existing content as well.

Link Content together : After completing the topic clusters, you make sure that you link them not only for your Pillar page but also for your cluster as well. When you are linking content, link them in two-way. that means your pillar page should also have links going to each of your content clusters.
With these steps, we can do your topic clusters in our content marketing strategy.

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