SEO or Search Engine Optimization is an important internet marketing strategy for website pages including blog posts. Blog posts help organizations or enterprises in making their website more visible to people who are entering keywords linked with their products and services through search engines like Google.
The blog posts must be optimized as per the keywords along with other optimization techniques so to get leads that may lead to getting new customers or users of your services and products.
The following five steps or tips would help you in optimizing your blog posts as per the SEO rules and practices.
Matching the users Intent with 1-2 Long-Tail Key Words
Focusing on 1-2 long-tail keywords per blog post that does not look unnatural or forced would help the blog to be read by the end-users of the product or services.
Long-tail keywords that are usually question based keywords keeps the blog post focused on the specific goals of your customers or audience.
The four necessary areas where these keywords should be placed include headers & body, URL, title tags and Meta description.
Your Blog Should be Mobile friendly
The vast majority of people are now using search engines from their mobile phones rather than a computer is necessitating the blogs to be mobile-friendly.
In addition, ever since Google updated its Penguin algorithm in 2015 there has been an increase in the development of responsive design websites allowing blog pages to have just one URL instead of two – one for desktop computers and other one for mobile.
Therefore mobile-friendly blog would help it in being easily recognized by Google to rank it accordingly.
Using URL Structures that help your Customers
The URL structure of the web pages should make it easy for the visitors in understanding about the structure of your website and the content they are about to see.
Search engines like Google favor web page URLs that can be crawled easily in addition to be easily understood by the visitors of the web-page about the content.
Make Use of Google’s Search Console
Google’s Search Console containing the Search Analytics Report helps in analyzing the clicks from Google Search.
This report helps the website owner in determining which keywords are being used by the visitors to find their blog content.
Publishing blog posts regularly and consistently would optimize them for search while maintaining an intent-based reader experience.
Optimize Images Alt Text
Another simple method of optimizing your blog post is to include images in the blog post that help in explaining your content.
Google look for images with alt text that ultimately helps these images to rank in the Google Image results. In addition, adding keywords to your alt text in some cases impact your search engine ranking of the blog posts.
These five steps as mentioned above would help your blog to be delivered organically relevant to the visitors or readers of the blog.