The origin of Email as we know it today has over four decades of history ever since, the first email that was sent in 1971. The email marketing campaign started way back in 1978 when Gary Thuerk – Marketing Manager for Digital Equipment Corporation completed the email marketing campaign enriching the company by $13 million in sales.
Email marketing services are now one of the most profitable techniques of marketing your products or services allowing companies or entrepreneurs to get the highest Return on Investment or ROI by way of automating workflows, clicks, replies and other email marketing tools.
For small businesses, email marketing has emerged as a boon in disguise with lower investment and higher returns.
Some of the top five email marketing services that are serving the requirements of SMEs (Small and Medium Size Enterprises) include-
MailChimp was established in 2001 is based out of Atlanta owned by Rocket Science Group with millions of people/businesses using the MailChimp platform to send over billions of emails every other day.
MailChimp offers free as well as paid plans with the pricing for a paid plan starting at $10 per month with pro-level features available by paying an additional $199 per month.
MailChimp has a large list of guides and resources at its disposal with countless email templates offered to its customers.
GetResponse.com is another popular email service founded in 1999 with over 35,000 customers in more than 182 countries using this tool.
The pricing of this email marketing service starts out at $15 per month. The Perfect Timing Feature of this service will predict the best time of day that automatically sends emails out to subscribers.
ActiveCampaing.com founded in 2003 is available as a free trial for the first 14 days with the pricing starts out at $9 per month for as many as 500 subscribers. The various types of plans include Lite, Plus, Professional, and Enterprise.
The customer can build custom email sign up forms for their sites, social media posts; conduct A/B tests, import contacts, segment audiences, and others.
AWeber.com is an email marketing service that is quite simple to use. AWeber was founded in 1998 offering pre-designed templates to its users or customers. With the drag-and-drop editor, one can customize pre-made templates or create their own from scratch.
ConstantContact.com is another popular email marketing service offering templates for every business establishment such as restaurants, real estate, e-commerce, and retail.
The user can track their open and click-through rates for every campaign right from their dashboard.
The EventSpot tool available under this service is quite superb for scheduling any upcoming events such as when hosting or attending and then spreading information about the particular event through social media posts and emails.
The above-mentioned five email marketing services are available as a free trial or on free version basis.