Influencer marketing as per the study conducted by Nielsen Catalina Solutions is providing a return on investment that is eleven times higher than traditional digital marketing forms. As per the available statistics, non-celebrity bloggers inspire to undertake purchases more than celebrities with 30% of consumers more likely to buy from them. About 95% of consumers trust recommendations from […]
The origin of Email as we know it today has over four decades of history ever since, the first email that was sent in 1971. The email marketing campaign started way back in 1978 when Gary Thuerk – Marketing Manager for Digital Equipment Corporation completed the email marketing campaign enriching the company by $13 million in sales. […]
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