“Good Marketing makes the Company look Smart, Great Marketing makes the Customers feel Smart”.
With this quote, we can say, Marketing has become one of the important and foremost functions the company or a business has to concentrate. Success is decided on how effectivelythe marketing is done. Let’s look at the latest trend.
The latest trend in marketing is the Digital Marketing. In this article, we are going to know more on it.
What is Digital Marketing? The world revolves around digitally these days and going with the trend is one of the important things a business has to adapt itself to. Everything happens digitally and even marketing can be done likewise.
Digital Marketing is nothing but promoting and branding a business and its services/products, digitally through the internet or through digital media which includes mobile phones, online advertisements, display advertisements and any other digital medium. Let’s look in detail below.
- Pay Per Click Ad or Paid Search
- Search Engine Optimization
- Content Marketing
- Social Media Marketing
- Email Marketing
- Mobile Marketing
Pay Per Click Ad or Paid Search:
When you see search engine results, certain results come with the tag of “Sponsored Ads” on the top of the search engine results page. When those ads are clicked, the payment is to be made. They can be customized in a way that it reaches the target audiences and is also cost-effective.
Search Engine Optimization:
Search Engine Optimization is nothing but a technical set up made by the professionals to help your business page reach on the top of the search engine results page.
It is said that 67% of all the clicks are from the first 5 results on a search results page. Interesting, Right!!
“Content is the King”. A great and smart content marketing strategy enables your business growth. Resourceful content makes you stand out; content that educates people without promoting the business is difficult to reach out but worth trying.
Social Media Marketing:
Social Media Marketing includes Facebook, Twitter, Instagram, YouTube, Snapchat and all such platforms. By saying these, I don’t think so I’ll have to explain the reach through these platforms. Marketing done through these platforms are always a hit.
“Over 800 Million people use Instagram every month”. Can you believe it?
Did you check your email? And the answer would be yes. With everyone getting attached to their email, Email marketing has also not gone out of fashion. Relevant Information with a touch of intelligence, promotion and strategy will surely reach out.
Mobile phones are a part of our lives now that we can’t be without them. From SMS marketing to MMS, In-App Ads, Display Ads and more, Mobile marketing is also in the ascending order of the marketing trends.
So now we have seen the different kinds of marketing trends or strategies in Digital Marketing. Holding these together with a separate platform where it also gives you the result of the marketing that you have done before you actually establish, is called the Marketing Automation.
Finally, this is about Digital Marketing and yes, this is not all. There are lots more to learn and know about it. Everything in an article, I know it must sound like a boring classroom lecture!!