Market trends are changing, people perception is changing and in this digital era, everything is available to consumers from the comfort of their palm, Yes, you are right, it’s mobile device. Ever since pandemic many organisations are racing hard to secure their very own spot on digital medium. Despite all these, you should remember that website is the centre of your digital eco system and promotes your 24/7 and no employee can do that.
Having a website will increase organizations google authority and trustworthiness. Website that looks good and clearly communicates brand stories to consumers stands stall from the crowd.
Showcasing your brand to prospective customers by elevating your brand rhythm and synergy will increase the chances of your customers buying from you.
According to the survey conducted by Harvard university, people buy products and services from best performing, authentic and trustworthy websites.
Having a compatible website across all devices and screens is crucial; 60% of your website traffic is from mobile devices. For this reason, your website should be optimized for mobile so that you are not missing out on sales opportunities.
Remember, your website is your silent salesperson. It does so much work for you 24/7, even when you are sleeping, it walks your visitors through the purchasing process, and convert them into happy, enthusiastic customers. Help guide them down the funnel and present them with the information, personal stories, and brand trustworthiness they need to make purchasing decisions.
Google Friendly and engaging website will elevate your brand and enable you to reach your potential. Websites with an engaging blog will fetch more number of users and will all increase the google authority. So, it is ideal to have articles reflecting the value proposition of services or products, this allows customers to make a connection to the brand, and in turn creates a sense of trust and familiarity with your brand and products.
Once people find you online, become interested in your product or service and want to know more, they’ll contact you through forms or chat bot or by simply emailing or calling, which gives you the opportunity to increase your sales. Even though developing a good and comprehensive website comes with a cost, when used correctly, they have a positive ROI.
Below, we have compiled some website statistics for you to understand the importance of a having a good website:
When asked what visual elements they value on a company website, 40% of consumers said images, 39% said colour, and 21% said video.(Top Design Firms)
29% of small retail businesses said that their reason for not having a website was that they don’t know how to create/run a website.(VouchSolutions)
In 2021, 53.9 percent of all retail ecommerce is expected to be generated via mobile devices. (Statista, 2021)
39% of consumers appreciate colour more than any other component of a website’s design.
80% of the consumers buy from the company that has good website and engaging content and designs.