The digital presence or online presence is the availability of a particular business or individual to the social media world. The constant increase in digital technology and its influence on human life have motivated businesses and companies to create their own webpages. That means the businesses are now creating a web presence to influence the consumers. Consumers today...

Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared to the first half of 2017. That put digital on track to exceed $100 billion in annual ad revenues for the first time, according to the Interactive Advertising Bureau’s (IAB) Internet...