The face of marketing has changed over the years with the focus on advertising, managing websites and arranging for trade shows thrown to the back-burner.  Marketing’s prime responsibility remains creating a positive brand perception as it impacts the different areas of businesses with marketers donning lot of hats.  Therefore, it is important for organizations to define the...
Social media has evolved as a primary marketing tool over the time. Social media has become a medium for driving lead generation through effective content sharing. In other words, social media marketing is the Next Generation tools and technique that teaches how to use the prevailing wave of social media in business. Social media on a...
Big Data Analytics in this age of digitalmarketing will affect your company culture irrespective of the fact whether your company builds software, provides marketing services or selling life sized posters of your hero.  Big Data Analytics is offering information and once the information has been learned it is changing the business culture. The Big Data is a...

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