In the fast-paced digital age, capturing the audience’s attention is more challenging than ever. One of the most effective tools in the arsenal of digital marketers is video content. When crafted expertly, videos can significantly enhance a brand’s visibility, engagement, and conversion rates. To understand the pivotal role of attractive videos in digital marketing, we […]
ATL, BTL, and TTL is the terms being used in marketing these days with frequency. The terms ATL, BTL and TTL are stands for ATL – Above the Line Marketing BTL – Below The Line Marketing and TTL – Through The Line Marketing The terms ATL, BTL came into existence or were used when Proctor and […]
Then don’t go blindly in choosing, because you may be burned by black hat techniques, our expert team works with many business executives and the marketers and they often hear about difficulties they are faced when they had worked with an inefficient digital marketing agency. It is well-known that in today’s digital world, everyone is promoting their […]
The growth in mobile application design is quite phenomenal over these years with more and more mobile apps being added to the stock of Google Play Store and Apple’s App Store. According to the Statista data, there are more than 5 million apps available at both the play stores of Apple and Google with the […]
The digital presence or online presence is the availability of a particular business or individual to the social media world. The constant increase in digital technology and its influence on human life have motivated businesses and companies to create their own webpages. That means the businesses are now creating a web presence to influence the consumers. Consumers today […]
Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared to the first half of 2017. That put digital on track to exceed $100 billion in annual ad revenues for the first time, according to the Interactive Advertising Bureau’s (IAB) Internet […]
With the last few Showers marking the end of monsoon and still maintaining the cool air around us let us refresh on all the new things in Digital for September. From Google Ads adding ‘Ad strength’ indicator, Snapchat adding “Boomerang’ videos and calling it Bounce,’ Facebook Watch’ going global, to Twitter bringing in ‘Bookmarks’ to […]
The social media jobs some decade ago used to be without any concrete descriptions in the absence of social media editors, social media agencies, and social strategists. Now with the emergence of chatbots the questions about who will write them, the decision regarding the paths the bots should go down, and who creates the personalities are […]
Whether you are planning a party, an office function, a meeting, or a conference, it is terrifying to introduce yourself to a stranger. Many people plan everything in their mind before getting into a conversation with a stranger. As it is said that your first impression may be your best impression – many people take the saying seriously. It is said […]
Instagram Stories is a feature that let users post photos and videos that vanish after 24 hours. The brand new features are being rolled out on Instagram Stories over the next few months. With this overlooked feature it is for the users to know about how they can utilize this overlooked feature. The first time when […]
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